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SPA TREND WATCH NANCY GRIFFIN |
Golden Words by John Fanuzzi From the Field by Lynda Solien-Wolfe Stretching the Point by Aaron Mattes Spa Trend Watch by Nancy Griffin Multi Disciplinary Approaches to Sports Massage by Mike McGillicuddy Wellness: The Real Thing by Debra Brooks The CranioSacral Perspective by Dr. John Upledger Up Close and Professional by Arlene Alpert The Massage Adventure by Steve Capellini Fasting for Rejuvination by Dr. John Carp From the Chair by Ralph Stevens Thoughts and Insights on Spa Equipment by Richard Eidson |
 Nancy Griffin, MMH, has a master's
degree in marketing from the Cornell School of Hotel Administration.
She is the author of The Wellness Resource Spa Business Report,
and a speaker at major industry trade events including ISPA, Face
& Body, Spacifically 2000 and 2001, and IHRSA. She is a founding
board member of the American Spa Therapies Education & Certification
Council (ASTECC), Day Spa Association advisory board member, and
marketing chair for The 2001 ISPA Conference.
BACKGROUND Ms. Griffin offers highly diversified experience in the health spa and hospitality industries. In early 1996, she founded The Wellness Resource – a marketing and trends- research firm focused on spas and wellness. Venturing onto the Internet in 1998, she introduced SpaTrade»formerly World Spa Exchange—the most frequented World Wide Web community catering to spa industry professionals. Prior to forming The Wellness Resource, Ms. Griffin completed Graduate management studies at the prestigious Cornell University School of Hotel Administration. She has devoted the last seven years to the exploration of the burgeoning spa market, and has shared her expertise with Lodging, Fitness, Beauty, and Health Care companies. FOCUS OF EXPERTISE ¨ CORPORATE IMAGE ¨ EDUCATION AND CERTIFICATION ¨ EMPLOYMENT MANAGEMENT ¨ INTERNET STRATEGY ¨ LITIGATION SUPPORT ¨ MARKETING AND TRENDS RESEARCH ¨ POSITIONING ¨ PROCUREMENT ¨ PRODUCT DEVELOPMENT ¨ PROMOTIONS AND SPECIAL EVENTS ¨ PUBLIC RELATIONS ¨ RETAIL SALES TRAINING ¨ SPA BROCHURES AND MENUS ¨ SPA CUISINE ¨ STRATEGIC PLANNING ASSOCIATES, CURRENT CLIENTELE & PREVIOUS CLIENTELE Hotels, Resorts and Spas ¨ Arnedillo Resort and Spa, Spain ¨ Grand Wailea, Hawaii ¨ Sheraton, Washington, D.C. ¨ The Sterling Institute, Santa Fe, NM Education and Health Care ¨ Blue Shield ¨ Consensus Health ¨ Duke University Center for Living ¨ Harvard Mind-Body Institute ¨ Health Net ¨ Opti Health Corporation Spa and Aesthetics Suppliers ¨ Abra Therapeutics ¨ Astara Conscious Skin Care ¨ Bodies Mind ¨ Danica Aromatics ¨ Essensa / Regent Bond ¨ FSI Spa, LLC ¨ Golden Ratio Woodworks ¨ Italian Beauty Innovations ¨ Murad, Inc. ¨ Pevonia International ¨ Select Spa Source ¨ Spa Technologies International ¨ Speziali Fiorentini / Pauser Imports ¨ Touch America ASSOCIATES, CURRENT CLIENTELE & PREVIOUS CLIENTELE Consultants, Developers and Lenders ¨ HVS International ¨ Interlocken Development Corporation ¨ MCM International ¨ McKinsey ¨ Skopbank of Finland ¨ Spa Concepts International ¨ The Winter Company Marketing Communications and Publishing ¨ Allured Publishing ¨ Dermascope Magazine ¨ Designing Concepts ¨ The Lacek Group Worldwide ¨ MCS Consulting Group ¨ Michael Johnson & Associates ¨ Prentice Hall Publishing ¨ Spa Management Journal EDUCATION 1993 to 1995 Cornell University School of Hotel Administration, Ithaca, New York Master of Professional Studies in Strategic Marketing 1983 to 1987 University of California, Santa Barbara Bachelor of Arts in French, English and Psychology 1985 to 1986 L’Université de Pau and La Sorbonne, Paris, France Education Abroad Program through University of California PRE-GRADUATE SCHOOL EXPERIENCE 1991-1993 Marketing Manager and Event Planner, Industrial Devices Corporation 1987 to 1992 Journalist and Professional, Horse Rider PUBLICATIONS June 1995 "Analysis of the Spa Industry" September 1996 "The Wellness Resource 1996 Spa Business Report" November 1996 "ISPA ‘96"--A Review of The 1996 International Spa & Fitness Association Convention in Dallas, Texas The Wellness Resource 1997 Spa Business Report The Wellness Resource 1998 Spa Business Report "2001 A Spa Odyssey" The Wellness Resource Spa Business Report PROFESSIONAL AFFILIATIONS ¨ American Spa Therapies Education & Certification Council, Founding Board Member ¨ The Day Spa Association, Advisory Board ¨ Cornell Hotel Society, Member ¨ Cornell Hotel Society, Northern California Chapter, Event Planning Committee ¨ Fulcrum Information Services-Spacifically Conference Advisory Board ¨ International Spa Association, (ISPA) Member ¨ ISPA 2001 Conference Committee 2000-2001 SPEAKING ENGAGEMENTS Spacifically 2000: "How To Develop An Internet Strategy" International Spa Association Conference 2000: "Marketing Water Therapies" IHRSA 2001: "Business-to-Business Internet Strategy" "Business-to-Consumer Internet Strategy, Expanding Markets" Face & Body 2001: "Creating Successful Partnerships on the Web" Spacifically 2001: Trend Watch / State of the Industry  For the Internets best resource for the Spa Industry Visit www.SpaTrade.com Email: Nancy@spatrade.com |
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Shift Your Marketing Tactics in Stressful Times: Current events have an impact on how to sell your services. Click for Full Article |
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Day Spa Industry Presents Many Challenges to Profitability: The Day Spa industry presents many challenges to profitability. During a recent Spa Finder Partner retreat, day spa owners and managers pointed out the most pressing industry challenges Click for Full Article |
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Family Friendly Spas Gaining Popularity: More than just babysitting, upscale spas are adding family-style fun. Click for Full Article |
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Building Community On Your Web Site: Common interests and interactive tools invites participation. Click for Full Article |
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Online Travel Expected to Explode: "The increasing usage of the web for booking airline, hotels, and rental cars puts even more pressure on the spa industry to "jump on the Internet bandwagon". Consumers will demand a one-stop shop online, for all their vacation and business-travel needs." Click for Full Article |
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The Internet is a Powerful Networking and Relationship Building Tool: "It is an electronic channel of communication that increases reach, saves money, and encourages client retention. In deciding which web strategy to implement, the content you provide on the site should be foremost in your mind." Click for Full Article |
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If You Build It, Will They Come???: "Web design is just the beginning of your investment in an Internet strategy. Similar to your print brochures that are sitting in the storage closet, your web site can be posted yet completely lost in cyberspace. " Click for Full Article |
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