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Golden Words by John Fanuzzi From the Field by Lynda Solien-Wolfe Stretching the Point by Aaron Mattes Spa Trend Watch by Nancy Griffin Multi Disciplinary Approaches to Sports Massage by Mike McGillicuddy Wellness: The Real Thing by Debra Brooks The CranioSacral Perspective by Dr. John Upledger Up Close and Professional by Arlene Alpert The Massage Adventure by Steve Capellini Fasting for Rejuvination by Dr. John Carp From the Chair by Ralph Stevens Thoughts and Insights on Spa Equipment by Richard Eidson |
Where's the Water
Water, in all its therapeutic forms, may be the most important element of the spa industry today. Yet many facilities that call themselves "spas" do not offer any water treatments. How important is water to the spa industry? My next series of 10 articles. 3. Extremely Vichy 2. Where's the Water? 1. What Really Drives the Industry? Building a Successful Spa: From Conception to Sustainability I have personally built two spas. The real beginning is when you say, "I will." From that point of commitment, the fun begins. I wrote these articles as if I were a massage therapist considering opening a spa.
Twelve Steps to Opening a
Spa
John can be reached for comments at john@goldenratio.comStep One: Conception Step Two: Spa Theme/Personality Step Three: Location, Location, Location Step Four: Budget and Financing Step Five: Design Step Six: Construction Step Seven: Operations Step Eight: Initial Marketing Step Nine: Initial Training Step Ten: Presentation Step Eleven: The Golden Rules Step Twelve: Sustainability |
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